ABE L3 Award in Digital Marketing Essentials for Small Businesses

ABE Level 3 Award in Digital Marketing Essentials for Small Businesses (603/1928/8)

The ABE Level 3 Award in Digital Marketing Essentials for Small Businesses is aimed at those individuals who are thinking about setting up a new small business or who are already running such a venture and are keen to use technology to improve performance.

The objectives of the ABE Level 3 Award in Digital Marketing Essentials for Small Businesses are as follows:
• Explain the terminology, benefits, risks and other considerations of using digital and online tools and techniques
• Outline the practical aspects of creating the infrastructure for digital and online tools
• Identify potential legal and contractual considerations
• Demonstrate how digital and online tools can be used to engage with customer, prospects and the market
• Suggest how digital and online tools can be used to generate revenues for the business
• Create an online profile for a business and potential points of differentiation
• Explain the importance of customer behaviour in an online context
• Develop a creative digital marketing plan for a small business

Course Start date for live classes: Call 868-318-7679, 354-5193 or 774-6815 or during business hours
Classes: Thursdays

Time:    6:00pm to 8:00pm